TBT DESK: In a significant push to make investment opportunities more accessible across rural Bangladesh, Prime Bank Investment Limited (PBIL) has signed a groundbreaking Memorandum of Understanding (MoU) with Zaytoon Business Solutions. The collaboration seeks to bring capital market investment to the doorsteps of village communities, aiming to reduce longstanding barriers and foster financial inclusion through digital means.
The MoU was formally signed at PBIL's Head Office in Banani by Syed M Omar Tayub, Managing Director and CEO of PBIL, and Md Arfan Ali, Chairman of Zaytoon Business Solutions. The agreement marks a new chapter in PBIL's #AccessToInvestment initiative, reflecting a shared ambition to bridge the urban-rural investment divide, reads a press release. As part of this partnership, PBIL will integrate its digital investment platform, PrimeInvest, into Zaytoon's Village Digital Booths. These booths will serve as local access points where rural investors can explore opportunities in government securities and listed stocks. PrimeInvest offers an array of investment plans-including capital-protected and monthly schemes-tailored to diverse segments such as women, expatriates (Probashis), Shariah-compliant investors, and young people.
"Our collaboration with Zaytoon is not just a partnership; it's a promise to the people of Bangladesh," said Tayub. "We are proud to pioneer a model that empowers communities-especially those in remote and underserved areas-to participate safely and confidently in the capital market through fully digital services."
Arfan Ali shared similar sentiments, highlighting Zaytoon's mission to uplift rural populations. "We believe financial security should not be a privilege of the few," he said. "This alliance with PBIL gives our rural stakeholders a real chance to take control of their financial futures with tools that are both trustworthy and easy to use."
Both institutions have committed to ensuring smooth technological integration, reliable customer service, and strict adherence to regulatory and data protection protocols, underscoring their dedication to responsible innovation.
As Bangladesh continues to chart a course towards digital and inclusive growth, this partnership stands as a timely and promising step towards making financial empowerment a reality for all.