TBT Desk

World’s most popular language learning app, Duolingo, is now allowing users to learn English from Bengali on their platform. Speakers of Bengali can now learn English for free on the Duolingo app on iOS, Android and the web. This launch follows the success the brand witnessed after enabling Hindi speakers to learn English.

With the launch of the Bengali to English course, Duolingo intends to make this fun learning tool available to over 300 million Bengali speakers worldwide, including those in India and Bangladesh. The Duolingo app uses machine learning to identify the user’s current level of proficiency. Training material that is gamified, interactive and fun is then provided based on present mastery of the language.

Commenting on the language launch, Country Marketing Manager, Duolingo India, Karandeep Singh Kapany said, “English can often be viewed as an intimidating language to learn. However, many fail to realise that Indian local languages are far more nuanced and complex, making English learning easier in comparison. India is one of the fastest growing markets for Duolingo and we foresee great potential to introduce even more regional languages like Tamil, Telugu and Punjabi. Hindi and Bengali are just the tip of the iceberg!”

To create awareness and drive user downloads, Duolingo is undertaking massive experiential engagements in different states of India.