TBT DESK

Bangladesh Brand Forum hosted the 12th edition of its flagship Digital Summit at Le Méridien Dhaka on Saturday, June 20, 2026. Presented by Meghna Group of Industries (MGI) and powered by Walton Refrigerator, the day-long summit convened digital marketers, advertising and brand professionals, agency leaders, media strategists, and communication experts for meaningful dialogue on the evolving intersection of strategy, storytelling, technology, and data-driven decision-making in an increasingly complex digital world.

Guided by the theme “Rethinking Digital – Strategy, Story & Science,” this year’s summit mapped a landscape being reshaped by artificial intelligence, shifting consumer expectations, and relentless platform disruption — probing how brands can stay relevant, deepen consumer connections, and build lasting value as creativity and technology increasingly converge.

The programme was built for depth: three Keynote Sessions, three Panel Discussions, three Insight Sessions, two Case Studies, and an Expert Deep Dive.

Opening the summit, Sajid Mahbub, Group Chief Executive Officer & Executive Editor, Bangladesh Brand Forum, set the tone: “Digital is no longer a channel or a function. It has become the foundation upon which businesses build relevance, trust, and growth. As technology continues to reshape markets and consumer behavior, organizations must learn to combine strategic clarity, creative excellence, and data-driven intelligence to remain competitive. The objective of this summit is to foster meaningful dialogue and actionable learning that can help leaders navigate this transformation with confidence.”

The keynote stage drew some of the most influential voices in the field — Tanveer Faruq, Chief Executive Officer, Kazi Media Ltd.; Drabir Alam, Chief Operating Officer & Director, X – Integrated Marketing Agency; and Saleh Ghanayem, Head METAP (Middle East, Turkey, Africa, and Pakistan), Emerging Market Partnership, TikTok.

Their sessions ranged widely — from human-centered growth in an algorithm-driven world and social-first marketing to the evolution of digital advertising, the rise of the creator economy, artificial intelligence as a genuine business enabler, the shifting consumer, and the future of brand engagement.

Beyond the keynotes, the conversation widened to the forces remaking modern marketing: the growing reach of artificial intelligence across the entire customer journey, the move from attention-driven marketing to intelligence-driven engagement, the emergence of new discovery ecosystems, and the rising premium on integrating data, creativity, and technology.

Those threads were carried forward by a distinguished line-up of panelists and industry experts, including Ahsanur Rahman, Partner Director – Google Bangladesh & Sri Lanka, Aleph Group, Inc.; Munaf Mojib Chowdhury, Head of Brand & Communication, Axentec PLC., and Founder, Ekshathe Foundation; Sayeda Umme Salma Jhumur, Managing Director & CEO, Ignitia 360 Limited; Mahadi Hasan Sagor, Managing Director, GEEKY Social; Imtiaz Khan Emran, Executive Director, FCB Bitopi; Yaseen Nur, Founder & CEO, Fastcom AI; and Rafiuddin Ahmed, Professor of Marketing, School of Business and Economics, North South University, among others.

Since its launch in 2014, the Digital Summit has grown into one of Bangladesh’s most influential knowledge-sharing platforms for digital marketers, communication professionals, and business leaders — a yearly fixture for the conversations that decide where the industry heads next. The 12th edition extended that legacy, bringing strategy, story, and science into a single frame for the future of digital.

An initiative of Bangladesh Brand Forum, the 12th edition of the Digital Summit was presented by Meghna Group of Industries (MGI); Powered by Walton Refrigerator; Strategic Partner – Aleph Group, Inc., BBF CMO Club, International Advertising Association Bangladesh (IAAB), Asia Marketing Federation (AMF); Knowledge Partner – Marketing Society of Bangladesh (MSB); Hospitality Partner – Le Méridien Dhaka; Official Carrier Partner – Turkish Airlines; PR Partner – Backpage PR.