One of the country’s most popular and trusted footwear brands, Step Footwear, officially unveiled 56 new products across four categories at a grand event held today, Monday, September 14, 2026, at the Dhaka Regency Hotel in the capital. Featuring cutting-edge technology, innovative designs and international-quality materials, the new products are designed to offer customers an enhanced footwear experience by combining comfort, durability and contemporary style. The newly launched product range includes Airwalk, Lafiye Slide, Speedy Slide and Color Slide. Notably, Step Slide, previously designed primarily for boys, is now available for girls as well, further expanding Step Footwear’s product range and offering customers a more diverse and inclusive selection.
Step Footwear Chairman Abdus Sattar, Managing Director Shamim Kabir, Director Tanzina Anwar Kabir, popular actress Nusrat Faria, Step Footwear Brand Ambassador and popular actor Tausif Mahbub, along with senior officials of the company, eminent personalities from various sectors, media representatives and business partners, were present at the event. The presence of the distinguished guests and invited personalities added vibrancy and elegance to the new product launch, making the occasion a memorable and festive celebration.
At the event, popular Bangladeshi actress Nusrat Faria signed an agreement with Step Footwear to participate in various brand promotional activities for the company.
At the event, Step Footwear Managing Director Shamim Kabir exchanged views with journalists on the features and quality of the company’s new products, including their modern technology, innovative designs, comfort and practicality. He also spoke about recent fashion trends and the company’s future plans. He provided detailed information about the newly launched products and responded to various questions from the journalists.
Speaking about her association with Step Footwear, popular actress Nusrat Faria said, “I am delighted and proud to be associated with a popular homegrown brand like Step Footwear. In my association with the brand, I place great importance on product quality, design and customer trust. I am particularly impressed by the excellent combination of contemporary design, comfort and quality offered by Step Footwear’s new products.”
Speaking about the launch of Step Footwear’s new products, the brand ambassador and popular actor Tausif Mahbub said, “I am delighted to have been associated with Step Footwear for such a long time. The brand’s continuous improvement in product quality and design over the past few years is truly commendable. This year’s new collection also offers an impressive combination of contemporary fashion, comfort and quality. I believe these new products will meet customers’ expectations while adding a new dimension to their personal style and confidence.”
Speaking about the launch of the new products, Shamim Kabir, Managing Director of Step Footwear, said, “Step Footwear has always developed its products by keeping the needs, preferences and evolving fashion trends of our customers in mind. Our goal is not simply to make footwear; it is to enhance the everyday lives of our customers by providing them with comfort, confidence and style. The trust and affection of our customers over the years have been the driving force behind Step Footwear’s growth as a homegrown brand. Our ambition is to further strengthen that trust and establish Step Footwear as a globally recognised brand beyond Bangladesh. The launch of our new product range marks another important step forward in that long-term journey.”
The overall management of this colorful event was carried out by Ad Sign, the country's leading advertising agency.
