AdZoic, an AI-powered programmatic ad-buying platform, has been officially launched, marking a new chapter in the country's advertising market and digital marketing landscape.

The platform's official launch was announced on Thursday night (September 10) at a hotel in the capital's Banani area. Concurrently, the integrated ecosystem of the influencer marketing platform 'Umbrellax' was unveiled, aiming to synergize sales intelligence with digital marketing.

In his welcome address, AdZoic CEO Jayanta Chatterjee stated, "Entrepreneurs and brands often waste significant time and money running ads based on guesswork rather than data. Built upon the robust foundation of DSales' data and sales intelligence, AdZoic will help brands reach their target customers cost-effectively by leveraging accurate data."

Explaining the platform's technical strategy and operations, Chief Technology Officer Tipu Arbid noted that AdZoic is not merely a standard social media ad management tool; it is a Demand-Side Platform (DSP). Operating independently of third-party cookies, it makes decisions in under 10 milliseconds and ensures the right ad is delivered at the lowest cost through a 100-millisecond digital auction process.

As a highlight of the event, CEO Jayanta Chatterjee, Managing Director K. M. Aminur Rahman, and CTO Tipu Arbid conducted the official countdown and unveiling of the platform.

In the concluding vote of thanks, Managing Director K. M. Aminur Rahman invited advertising agencies, publishers, and brands to join this new AI-driven ecosystem.

Notably, AdZoic and Umbrellax—developed under the umbrella of the technology firm DSales—have jointly integrated digital programmatic advertising, influencer marketing, and sales automation into a single smart dashboard, poised to transform the landscape of digital business across Asia.