Japanese grooming and personal care brand Gatsby is set to officially commence operations in Bangladesh, with Bella BD serving as the brand’s official local partner.

Bella BD, the local partner of Gatsby, a brand owned by Japanese multinational company Mandom Corporation, will oversee the brand’s business operations, market expansion and business partnerships in Bangladesh.

Gatsby has long been active in the grooming and personal care products market in Japan and several other countries. Through its official entry into Bangladesh, the brand aims to expand its presence in the country’s growing grooming and personal care market.

As part of its market entry, Gatsby and Bella BD are participating in Cosmetica Dhaka 2026, being held from September 3 to 5 at the International Convention City Bashundhara (ICCB) in Kuril, Dhaka.

During the three-day event, the two companies will engage with local businesses, distributors, retailers and potential business partners to explore opportunities for collaboration. Discussions will also focus on consumer demand, market trends and the growth potential of Bangladesh’s grooming and personal care sector.

The grooming and personal care products market in Bangladesh has been expanding in recent years, driven by changing lifestyles, growing awareness of personal care and increasing interest in international brands. Against this backdrop, Gatsby is making its official entry into the Bangladeshi market.

“We are delighted to be part of Gatsby’s official entry into the Bangladesh market,” said Muhammad Noor-E-Alam Siddiqi, managing director of Bella BD.

“Our goal is not only to bring an international brand to Bangladesh, but also to build long-term business relationships with local businesses, distributors and partners. We believe Gatsby’s presence will further enrich the opportunities emerging in Bangladesh’s grooming and personal care sector,” he said.

“Cosmetica Dhaka 2026 is an important platform for us as we begin Gatsby’s journey in Bangladesh,” Siddiqi added.
The companies expect Gatsby’s entry and its partnership with Bela BD to create new opportunities for international business collaboration in Bangladesh’s grooming and personal care sector.

Through their participation in Cosmetica Dhaka 2026, Gatsby and Bella BD also aim to identify potential areas of future cooperation with local business partners.