DHAKA, – Foreign Minister Dr Abdul Momen today said the scheduled showcasing of Bangabandhu’s life at the Times Square in New York will elevate the brand value of Bangladesh in the international arena.

Last week, Dr Momen announced that a documentary on Father of the Nation Bangabandhu Sheikh Mujibur Rahman will be screened 720 times on August 15 and 16 at the Times Square, the New York City’s major tourist attraction brightly lit by numerous billboards.

“We have been looking forward to get an exposure at historic Times Square and Empire State Building (in New York City) since long… now we got the chance,” foreign minister Dr AK Abdul Momen said at State Guest House Padma in the capital.

He said the initiative has been taken as part of the ongoing celebration of birth centenary of the country’s founding father, Bangabandhu.

Apart from screening the documentary on the huge luminous digital billboards, a programme will also be held on August 15 marking the national mourning day at the Times Square which sometimes termed as ‘heart of the world’, he added.

Expecting good international media coverage of the event, the foreign minister said the documentary on Bangabandhu and the county’s economic advancement at a place like Times Square will help Bangladesh in brightening its global branding.

An expatriate Bangladeshi named Fahim, through his NY Dream Production (US based company), has taken the initiative while the Exim Bank and Anwar Group have provided financial support.

Times Square draws an estimated 50 million visitors annually while over 460,000 pedestrians walk through intersection at the midtown of Manhattan on its busiest days.