The Celeste, a homegrown Bangladeshi brand, has entered the country's beauty market with science-backed skincare products at affordable prices. Launched in 2024, the brand aims to make premium skincare accessible to people of all backgrounds, rather than limiting it only to the affluent class.

By combining international-standard raw materials, local manufacturing, and a systematic R&D process, The Celeste has brought affordable and high-quality products to the market. Drawing inspiration from global skincare brands, each product is formulated by keeping the specific needs of Bangladeshi skin at the center.

Sah Paran Khan, Founder of The Celeste, said, "Our main goal is to provide people with top-tier, science-backed skincare products and to simplify skincare in a way that everyone can use it, without any extra expenses."

So far, The Celeste has launched 7 serums and 1 toner. These products are designed to target issues like dark spots, acne marks, hydration, oil control, and uneven skin tone: Vitamin C Serum, Tranexamic Acid Serum, Alpha Arbutin Serum, Hyaluronic Acid Serum, Salicylic Acid Serum, Niacinamide Serum, Azelaic Acid Serum and
Glycolic Acid Toner.

These products are suitable for all skin types and can be easily integrated into daily routines. Notably, there is a strong interest among young consumers in the Vitamin C Serum, Alpha Arbutin Serum, and Niacinamide Serum.

The Celeste is not stopping at just toners and serums. Research and testing are already underway for cleansers, moisturizers, sunscreens, body washes, shampoos, and micellar water. The brand's long-term vision is to build a complete skincare ecosystem that offers products for every step of a daily routine, while keeping the prices well within the reach of ordinary people.

The Celeste's products are available online as well as at two physical outlets of Beautybooth. To buy products online, visit: https://thecelestebd.com/