From boardrooms to digital dashboards, Avenue Sangma has built a reputation as a visionary who turns ideas into thriving businesses. As the Head of Business at Charu Ceramic Industries Limited and a leading digital marketing strategist, he combines strategy, innovation, and storytelling to drive real growth.

Over the past 16 years, he has helped companies elevate their brands and scale with purpose. Driven by impact, not just metrics, Avenue believes Bangladesh’s true potential lies in its entrepreneurs. In this exclusive interview, he shares his perspective on opportunity, digital transformation, and the future of business growth.

Q1: How do you see business growth evolving in Bangladesh?

Avenue Sangma:Bangladesh is transforming fast. With digital tools, even small businesses can reach global markets. Success now depends on adaptability, creativity, and data-driven decisions — not just capital. The growth potential is massive for those ready to act smart and move fast.

Q2: Where do you see the biggest opportunities right now?

Avenue Sangma:E-commerce, local manufacturing, and agri-tech are booming. But the real opportunity lies in building a strong digital identity. Brands that connect authentically and use marketing strategically will lead the next phase of Bangladesh’s business revolution.

Q3: Why is branding so essential for growth?
Avenue Sangma:
Branding is the foundation of trust and identity. It’s not just about a logo or tagline — it’s how people feel when they experience your brand. Great branding shapes perception, builds credibility, and influences decisions before price even enters the conversation.

When your brand tells a consistent and authentic story, it becomes part of your customer’s life. That emotional connection drives loyalty and turning one-time buyers into long-term advocates. A strong brand doesn’t just attract attention; it earns belief. And belief is the most powerful growth engine any business can build.

Q4: What have you learned from leading Charu Ceramic’s growth?

Avenue Sangma:Authenticity and innovation win. At Charu Ceramic, we focus on craftsmanship, design, new innovation and customer experience. Every campaign reflects our promise — style with substance. Growth follows naturally when your brand aligns with customer trust.

Q5: How can young marketers stand out today?

Avenue Sangma:To stand out, young marketers must go beyond tools and modern trends, they need to understand people. Marketing isn’t about algorithms; it’s about emotions, timing, and value. Combine creativity with analytics, curiosity with consistency. Learn storytelling, sharpen strategic thinking, and build genuine connections. Those who master both empathy and execution will rise above the noise.

Remember — anyone can post content, but only a few can build trust. Real marketing success starts when you stop selling and start solving.

Q6: What’s your advice for eCommerce small business owners?

Avenue Sangma:Don’t chase trends — build trust. Success in eCommerce isn’t about discounts or flashy ads; it’s about experience, speed, and emotion. Know your audience deeply, communicate clearly, and deliver excellence every time. Consistency turns clicks into customers, and customers into brand advocates. Bold brands win online.

Q7: What’s next for you and how do you plan to shape the future of your work?

Avenue Sangma:
My next chapter is about impact and education. Through avenuesangma.com, I’m building a platform that empowers entrepreneurs, marketers, and business owners to grow strategically in the digital era. I want to bridge the gap between knowledge and execution — sharing real insights, not theory. The goal is to create a community where innovation, leadership, and sustainable business growth become everyday practice.

Closing Message from Avenue Sangma!

Bangladesh has all the ingredients to become a digital powerhouse — talented people, resilience, and ambition. What we need now is direction. Every business, big or small, should start thinking globally, acting digitally, and growing sustainably. The next decade will belong to those who dare to innovate.

“Think bold, act smart, and build something that lasts.”
— Avenue Sangma

Courtesy by : Najmul Haider