Digital content creator Sajia Tonny is on a mission to educate her followers about the dangers of fraudulent skincare products. Through her YouTube channel, “Style with me by Sajia,” and her Facebook page, she addresses the widespread issue of dishonest traders in the beauty industry. Sajia’s dedication to exposing these malpractices has garnered her a substantial following, with over 1 million followers on Facebook and nearly 300k subscribers on YouTube.
Sajia Tonny’s journey began in 2008 when she started as a host for prominent news channels in Bangladesh, including Maasranga Television, Channel 24, and SA TV. Her engaging presence and professionalism led to opportunities with major brands like Coca-Cola, Nestle, Robi, Grameenphone, Huawei, and Marlboro. She also hosted significant events such as the ICC T20 World Cup 2014. However, Sajia eventually shifted her focus to digital content creation to have a more direct impact on her audience.
She has completed her graduation and post graduation from Khulna university with double first class and now pursuing an Associate Degree in Digital Marketing in the U.S., Sajia combines her academic background with her passion for skincare education. She uses her platforms to highlight the risks associated with counterfeit and harmful skincare products, which are rampant in the Bangladeshi market. “Many consumers are unaware of the dangers these products pose. My goal is to inform and protect them,” she says.
Sajia’s content is not only informative but also practical. She shares tips on how to identify genuine products, avoid scams, and choose safe skincare alternatives. Her videos often include interviews with skincare experts and testimonials from people who have been affected by fake products. “Education and awareness are our best tools against these dishonest traders,” Sajia emphasizes.
Her efforts have resonated with her audience, who appreciate her honesty and dedication. “Sajia’s insights have changed the way I approach skincare. I feel more confident in my choices now,” says one of her followers. Her commitment to this cause has also attracted attention from various organizations working towards better consumer protection in the beauty industry.
Sajia’s move to the United States for further education has only strengthened her resolve. The knowledge and skills she gains from her studies in Digital Marketing are applied directly to her content creation strategies, ensuring she reaches and educates as many people as possible. “Studying in the U.S. has opened up new perspectives and tools for me to continue my mission more effectively,” she shares.
