In a world dominated by mass production and commercialization, there are individuals who
devote themselves to preserving traditional arts and crafts. Biplob Saha, the visionary founder of
BishwoRang, is one such individual who has made it his life’s mission to empower artisans and
safeguard cultural heritage.
Biplob’s journey began in a small village in Bangladesh, where he completed his higher
secondary education in 1991. Driven by a dream to make a meaningful impact, he moved to the
capital city of Dhaka to pursue his passion for the arts. With limited resources, establishing his
own business seemed like a distant dream. However, in 1994, together with a friend, Biplab
inaugurated his first shop called ‘Rang’ at the Shantona market in Chashara. The humble 100
square feet shop initially sold ceramic art pieces crafted by Maran Chad Pal.
Gradually, their shop gained recognition, and in 1995, they introduced sarees alongside the art
pieces. As their product range expand- ed, their initial success came from the sale of Punjabi. The
business flourished, leading them to establish a total of 18 showrooms over the next few years.
In 2015, Rang embarked on a new journey as ‘BishwoRang’ to showcase Bangladesh’s cultural
heritage on a global stage.
Biplob Saha says- ‘as an entrepreneur, I have dedicated myself to complete the handicraft
industry. With an MFA degree from the Department of Fine Arts at the University of Dhaka, I am
passionately engaged in the utilization of handicrafts for the betterment of our country and
nation. Even in the uncertain times of the free market economy, I have continuously sought out the abandoned talents, always prioritizing traditional weaving as a fashion
designer.
Of
The fashion-conscious people Bangladesh have expressed their genuine love for the fashion
brand “BishwoRang” since 1994 due to its unique work. By incorporating priceless motifs such
as the facial masks, embroidered birds, Rabindranath Tagore, Bengali paintings, Bengali
almanacs, Bengali cinema, the terracotta of Kantaji Temple, and rickshaw motifs, we have
attempted to blend the valuable motifs into clothing as an embellishment, integrating the national
fashion into the history and heritage.’
Biplob Saha is not restricted to any singu- lar identity; he is simultaneously an artist, a popular
fashion designer, a musician, and the mastermind behind the fashion house ‘BishwoRang’.