Tourism Malaysia goes the extra mile to ramp up its marketing effort in Bangladesh

Publish: 11:44 AM, May 23, 2023 | Update: 11:44 AM, May 23, 2023

Malaysia Offering Groundbreaking Healthcare Tourism Opportunities.  

Tourism Malaysia is leading the effort to promote it’s tourism sector by organizing a roadshow to Bangladesh to embark on its sales missions in several major cities, including Dhaka, Chattogram and Sylhet. 

The High Commissioner of Malaysia to Bangladesh attended a B2B business networking session with the travel trade partners, tour sellers and other partners such as – airlines, hotel & resorts, education and healthcare service providers. 

In Photo: 

H.E. Haznah Md Hashim, High Commissioner of Malaysia to Bangladesh, Dato’ Dr. Ammar Abd. Ghapar, Director-General of Tourism Malaysia, Hafiz Hazin, Deputy Director International Promotions Division (Asia & Africa), and other officials. 

With the growing demand for alternative and unique travel experiences, Malaysia has been diversifying its tourism products to cater to different types of travellers. Malaysia is also promoting medical, educational, and ecotourism to attract more tourists from Bangladesh and other countries in South Asia.

H.E. Haznah Md Hashim spoke about the groundbreaking medical treatments. “Malaysia is also the  Cancer Care Centre of Excellence as well the Hepatitis C Treatment Hub of Asia. On Hepatitis C, Malaysia is also positioning itself as the Hepatitis C Treatment Hub of Asia. Health care travellers from now on are being offered a new treatment for Hepatitis C, a combination of antiviral drugs ravidasvir and sofosbuvir, with a 97 per cent cure rate. Indeed, in July 2021, Malaysia became the first country in the world to receive conditional approval for ravidasvir in combination with sofosbuvir to treat Hepatitis C.” – Said the Ambassador.  

Tourism Malaysia’s participation in a Roadshow is a perfect avenue to raise Malaysia’s profile and showcase its unique tourism product offerings and forge closer relationships with its Bangladeshi counterparts. On the other hand, the pre-arranged business-to-business (B2B) session in the sales mission opens doors to potential collaborations and further engagements.

In 2022, Malaysia recorded 10,070,964 international tourist arrivals and welcomed 59,033 Bangladeshi tourists. The number is projected to grow to 16.1 million international tourist arrivals, with RM49.2 billion in tourism receipts, as targeted in 2023.

Currently, visa applications to Malaysia can be made online through eVISA. In terms of connectivity, there are 52 direct flights with 11,283 seats offered weekly between Dhaka and Malaysia via Malaysia Airlines, Batik Air, AirAsia, Biman Bangladesh Airlines and US-Bangla Airlines.