TBT DESK

Global smartphone brand vivo has joined hands with North South University (NSU), one of the country’s leading private universities, as the official title sponsor of Saraswati Puja 2026, set to be held on the NSU campus. The initiative reflects vivo’s continued commitment to engaging with youth, education and cultural celebrations.

Saraswati Puja represents a unique celebration of knowledge, learning and creativity. Each year, the festival transforms the NSU campus into a vibrant cultural space filled with enthusiasm and artistic expression. This year, vivo’s presence aims to further enhance the festive experience, supporting students’ creativity and adding new energy to the celebration of learning.

vivo believes that every festival carries meaningful stories, and modern smartphone technology helps bring those stories to life. As the title sponsor of NSU Saraswati Puja 2026, vivo seeks to empower students to share their creativity through technology. During this celebration of knowledge and culture, vivo smartphones will serve as tools for expression, capturing the colours, emotions and memorable moments of the festival.

Commenting on the partnership, David Lee Marketing Director of vivo Bangladesh, said, “The connection between youth, education and culture shapes the leaders of tomorrow. We are proud to stand beside students by becoming the title sponsor of NSU Saraswati Puja 2026 and supporting their creativity and cultural expression.”

Organizers of the NSU Saraswati Puja also welcomed the collaboration, noting that the involvement of an international, youth-focused brand like vivo will elevate the scale and overall experience of the event. A member of the organizing committee said the partnership would add a new dimension to the celebration and help create a more engaging atmosphere for students.

As part of the collaboration, a range of vivo-led activities will take place throughout the event. Together, NSU Saraswati Puja 2026 and vivo’s partnership present a meaningful celebration at the intersection of education, youth and culture, where technology is not just a product, but a trusted companion for creativity, expression and youthful progress.