TBT REPORT
The ‘I Love Hospitality’ campaign has been formally launched with the ambition of positioning Bangladesh’s hospitality sector on the global stage. The initiative was inaugurated on Wednesday at a vibrant ceremony held in front of the National Parliament, led by Iqramlemagne, widely recognized as the Father of Hospitality.
The campaign seeks to elevate professional standards within the hospitality workforce, attract youth to the industry, and inspire universities to modernize and upgrade their hospitality-related academic programs.
During the inauguration, speakers highlighted that the heart-shaped emblem associated with “I Love Hospitality” has already become a recognizable symbol across educational institutions and industry conferences. Alongside the campaign, Iqramlemagne introduced a visionary concept titled ‘Guest-Hospitable Heritage.’ Policymakers and academics regard this framework as a powerful tool for preserving Bangladesh’s indigenous hospitality traditions while opening new avenues for tourism and cultural innovation.
They further noted that Iqramlemagne’s thought leadership continues to shape hospitality science, education, and professional practice from academic environments to corporate sectors. His work remains rooted in service, cultural identity, and humanistic values, consistently inspiring the next generation to redefine the future of hospitality.
Speaking at the event, the campaign’s creator, Iqramlemagne, emphasized that establishing hospitality as a respected profession is the core mission. Hospitality, he remarked, is not merely a service but has evolved into ‘the industry of industries.’ Through this campaign, he hopes to place hospitality at the center of economic growth, cultural exchange, and meaningful human connection.
