Actor Sydney Sweeney has responded to the backlash over her latest sports advertisement, and she appears to have done so without saying much at all. The campaign, which dropped last week, featured the actor nude and quickly sparked debate, with critics accusing Sweeney of objectifying herself.<\/p>\n\n\n\n
Instead of addressing the criticism head-on, Sweeney shared a series of cryptic posts in her Instagram Stories. She shared images of celebrities including sports stars Serena Williams, Ronda Rousey and Sue Bird, all of whom have posed nude for advertisements over the years - seemingly in an attempt to remind that she is far from the first celebrity to use nudity in a sports-based advertisement.<\/p>\n\n\n\n
The The Housemaid star, who has long been known for embracing her sex appeal, recently featured in a sports commercial for a sports prediction and trading platform. Sweeney is also an equity partner in the brand.<\/p>\n\n\n\n
The advertisement has attracted criticism online, with some viewers questioning its concept and the decision to feature Sweeney in a campaign that shows her wearing very little.<\/p>\n\n\n\n
Sydney Sweeney shares cryptic posts<\/strong><\/p>\n\n\n\n Amid the backlash, Sweeney shared several photos from the campaign on her Instagram Stories. She later posted images of other celebrities who have appeared in similar sports-themed photoshoots.<\/p>\n\n\n\n The posts featured sports stars including Serena Williams, Ronda Rousey, Sue Bird, Megan Rapinoe, Rob Gronkowski and Jason Kelce.<\/p>\n\n\n\n Sweeney did not directly address the criticism in her posts. However, the choice to share photos of other celebrities in similar campaigns appeared to be a response to the comments directed at her advert.<\/p>\n\n\n\n It is not clear whether the posts were intended as a direct reply to the backlash.<\/p>\n\n\n\n What is Sydney Sweeney\u2019s controversial ad about?<\/strong><\/p>\n\n\n\n Sweeney recently appeared in an advert for Novig, a sports prediction market and trading platform, after joining the company as an equity partner.<\/p>\n\n\n\n In the campaign, the actor appears nude while using sports equipment, including basketballs, rugby balls and sports jerseys, to cover herself.<\/p>\n\n\n\n The advert quickly drew attention online, with some viewers questioning what the campaign was actually promoting.<\/p>\n\n\n\n One person asked, \u201cSo what is she advertising here?\u201d Another questioned the need for the concept. A third critic wrote that the advert was so distracting that they were unsure what Novig was or what product it was selling.<\/p>\n\n\n\n Olympic athlete condemns Sydney Sweeney\u2019s advert<\/strong><\/p>\n\n\n\n The backlash has also come from Olympic athletes, with several condemning the advert for what they see as the sexualisation of women\u2019s sport.<\/p>\n\n\n\n Retired Olympic swimmer Ariarne Titmus said she believed this kind of marketing should be a thing of the past. The four-time Olympic gold medallist shared her strong reaction on Instagram.<\/p>\n\n\n\n \u201cI can\u2019t describe how infuriated I feel when I watch this,\u201d the four-time Olympic gold medallist wrote on Instagram.<\/p>\n\n\n\n \u201cNot only is it a kick in the face to every woman who has dedicated her life to perfecting her craft, but every woman who enjoys sports for what it really is \u2013 teamwork, friendship, dedication, excellent, unity. How do we live in a world where monetising a woman\u2019s body and sexualising women\u2019s sport is still a thing?\u201d she added.<\/p>\n\n\n\n Water polo silver medallist Tilly Kearns is also among those who condemned the ad campaign. \u201cI absolutely f***ing hate Sydney Sweeney\u2019s new sports ad,\u201d she wrote.<\/p>\n\n\n\n The response from athletes has been swift. Along with criticising the advert, they have used the controversy to draw attention to the skill, dedication and achievements of women in sport.<\/p>\n\n\n\n Sweeney has previously explained why she wanted to be involved with the campaign. In a statement on Novig\u2019s website, she said the idea was about having fun while keeping the focus on sport.<\/p>\n\n\n\n \u201cThe campaign was about embracing a fun idea,\u201d she said, adding that the concept was designed to \u201ccut through the noise\u201d and put the focus on sports.<\/p>\n\n\n\n Novig CEO Jacob Fortinsky also spoke about Sweeney\u2019s involvement with the company in an interview with FOS. He said the actor had been uncomfortable with people making predictions and assumptions about her personal life. According to Fortinsky, the company\u2019s focus on sports was one of the things that attracted Sweeney to the partnership.<\/p>\n\n\n\n Sweeney has also said that she was closely involved in the creative process behind the campaign. Speaking to Complex, she revealed that she had been involved with the project from the beginning.<\/p>\n\n\n\n The latest controversy comes after Sweeney faced criticism over another advertising campaign last year, once again putting the actor\u2019s brand partnerships under public scrutiny.<\/p>\n\n\n\n Source: Hollywood Reporter<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Actor Sydney Sweeney has responded to the backlash over her latest sports advertisement, and she appears to have done so without saying much at all. The campaign, which dropped last week, featured the actor nude and quickly sparked debate, with critics accusing Sweeney of objectifying herself. Instead of addressing the criticism head-on, Sweeney shared a […]<\/p>\n","protected":false},"author":9,"featured_media":37148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-37142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"yoast_head":"\n