Information and Broadcasting Minister Zahir Uddin Swapon has called for radical modernisation and structural transformation of media-related institutions to properly reflect public aspirations and address the challenges of the rapidly changing technological landscape.<\/p>\n\n\n\n
\u201cMedia institutions must undergo fundamental modernisation and structural transformation to reflect public aspirations accurately and meet the challenges of the new era,\u201d he said.<\/p>\n\n\n\n
The minister made the remarks while addressing a seminar titled \u201cMedia, Public Aspirations and the July Mass Uprising\u201d as the chief guest at the \u201cMonsoon Revolution Auditorium\u201d of the National Institute of Mass Communication (NIMC) here today.<\/p>\n\n\n\n
Highlighting the sweeping impact of digital technology, Swapon said the expansion of the internet, digital platforms and smart devices had brought about a historic transformation in society.<\/p>\n\n\n\n
\u201cOver the past 20-25 years, the scale and intensity of social change brought by digital transformation have surpassed many of the changes witnessed over the previous thousand years,\u201d he said.<\/p>\n\n\n\n
The minister said public voices were no longer confined to government-controlled or officially registered media outlets. <\/p>\n\n\n\n
Rather, digital technology had created unprecedented opportunities for people\u2019s spontaneous voices and aspirations to be directly reflected in society, he added.<\/p>\n\n\n\n
He said institutions such as the NIMC, Bangladesh Television and Bangladesh Betar were established under structures that predated the era of the internet and smart devices.<\/p>\n\n\n\n
\u201cThese institutions must deeply understand the changing needs of audiences, the implications of cloud technology and the emerging challenges of the transformed media landscape,\u201d he said.<\/p>\n\n\n\n
He stressed the need for an integrated application of expert knowledge, sustainable technologies and professional skills to effectively translate public aspirations into modern media content and services.<\/p>\n\n\n\n
The minister also assured that the discussions and well-considered recommendations presented at the seminar would be taken into account in preparing the government\u2019s policy roadmap and incorporated into the action plans of the Ministry of Information and Broadcasting.<\/p>\n\n\n\n
NIMC Director General Muhammad Hiruzzaman chaired the seminar.<\/p>\n\n\n\n
Member of the Bangladesh Public Service Commission (PSC) Dr. Chowdhury Saima Ferdous and Secretary General of the Bangladesh Federal Union of Journalists (BFUJ) Kader Gani Chowdhury addressed the event as special guests.<\/p>\n\n\n\n
Media researchers, teachers, journalists from different media outlets and senior officials of the ministry attended the seminar.<\/p>\n","protected":false},"excerpt":{"rendered":"
Information and Broadcasting Minister Zahir Uddin Swapon has called for radical modernisation and structural transformation of media-related institutions to properly reflect public aspirations and address the challenges of the rapidly changing technological landscape. \u201cMedia institutions must undergo fundamental modernisation and structural transformation to reflect public aspirations accurately and meet the challenges of the new era,\u201d […]<\/p>\n","protected":false},"author":6,"featured_media":36212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,93],"tags":[49],"class_list":["post-36210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bangladesh","category-nationwide","tag-49"],"yoast_head":"\n