Vivo unveils Self-Designed Imaging Chip V1

Publish: 9:16 PM, September 5, 2021 | Update: 9:16:PM, September 5, 2021

DHAKA, – Chinese technology company Vivo has unveiled a new self-designed Imaging Chip V1 committing to long-term technology innovation strategic tracks. This spearheading innovative image processing (IP) technology at the chip level will focus on four strategic tracks: image system, operating system, industrial design and performance, said a Vivo press release today.

“V1 is a fully-customized integrated circuit chip dedicated for imaging and video applications with leading edge visual quality,” Hu Baishan, Executive Vice President and COO at Vivo. “It marks a key milestone as Vivo’s inaugural breakthrough in independent R&D and chip design. Alongside imaging system design, the Imaging Chip V1 can optimize Smartphone application scenarios as well,” said Baishan.

It took 24 months and efforts of over 300 R&D personnel and imaging lab experts to develop Imaging Chip V1. This spearheading innovative image processing (IP) technology at the chip level will focus on four strategic tracks: image system, operating system, industrial design and performance. Vivo will strategically focus on simulating the familiar needs of consumers through IP design and developing key innovative IP algorithms, without undertaking chip manufacturing.

“Aside from enhancing visual aesthetics and imaging effects of Vivo products, the Imaging Chip V1 also aims to bring unparalleled experiences to users by channeling emotional resonance through visual expression,” said Hu Baishan.

In early 2019, vivo began linking design-driven and user-oriented innovation with the evolving user demands, culminating in the four long-term strategic tracks. Since then, Vivo has been recruiting global talents to implement a vigorous development strategy. Image system is a part of the core long-term strategic tracks of Vivo.

It has invested heavily in this field for over five years, achieving many industry-leading breakthroughs like Gimbal Stabilization and Selfie Spotlight. In December 2020, Vivo and ZEISS announced a long-term strategic partnership aiming to anticipate and meet most demanding consumer requirements, and to challenge the limits of mobile imaging through joint research and development at Vivo ZEISS Imaging Lab.