Dhaka: Singer Bangladesh has officially launched its “সবার জন্য বিশ্বকাপ” (World Cup for Everyone) campaign, aiming to bring the excitement, emotion, and immersive viewing experience of the FIFA World Cup closer to every household across Bangladesh.

Under this campaign, Singer | beko is offering 1,000 Free TVs for Lucky Television customers after purchasing any Singer or Beko Television from any Singer | beko store nationwide or from singerbd.com. In addition, customers will receive Free Exclusive Campaign T-Shirts and Free Footballs with selected Television purchases. The campaign also offers attractive Exchange Facilities and Exciting Discounts to make the FIFA celebration more accessible, engaging, and enjoyable for customers nationwide.

The official campaign inauguration ceremony was held with the presence of the management team, employees, and key stakeholders of Singer Bangladesh across the country. The campaign aims to strengthen customer engagement, drive Television category growth, and create differentiated nationwide marketing communication during one of the world’s biggest sporting events.

Speaking at the launch event, Managing Director & CEO of Singer Bangladesh Limited, Mr. M. H. M. Fairoz, said,”Football holds a unique emotional connection among millions of people in Bangladesh. During the FIFA World Cup, families, friends, and communities come together to celebrate the spirit of the game. Keeping this insight at the center, Singer | beko developed this inclusive campaign to ensure that the joy of the World Cup is not limited to any particular fan base but belongs to everyone.