At the prestigious International Royal Golden Fellow Award 2025 Ceremony and the Fourth International Conference on Multidisciplinary Research Trends in European, Asian and African Countries (IRTEC 4.0, 2025), held on October 30–31, 2025, the selection committee reviewed numerous high-quality research submissions. Among these, the abstract submitted by Mr. Rezaul Haque was recognized as exceptionally insightful and closely aligned with the conference theme. As a result, Mr. Haque was selected as one of the distinguished recipients of the Supply Chain Excellence Award 2025, conferred by Eudoxia Research University, USA, and the Eudoxia Research Centre, India.

During the conference, Mr. Haque presented a unified strategic model integrating supply chain resilience with adaptive marketing strategies to reinforce business sustainability. His framework offers managers a practical roadmap for maintaining stability during periods of uncertainty through digital transformation, strategic adaptability, and cross-functional collaboration, ultimately enabling long-term sustainable growth. With participation from delegates representing more than ten countries and awards presented across five major categories, the event brought together esteemed scholars, scientists, academicians, and professionals from around the world. Mr. Haque’s exceptional research contribution was widely acknowledged for advancing data-driven and practical approaches to building resilient, adaptive, and sustainable business operations in a post-crisis global economy.

Mr. Haque’s study makes a significant scholarly and practical contribution by empirically demonstrating the relationship between supply chain resilience, marketing adaptability, and post-pandemic business sustainability. Employing both quantitative and qualitative methodologies including an analysis of 265 firms and 30 executive-level interviews across South and Southeast Asia his research confirms a strong positive correlation between resilience and adaptability (r = 0.78, p = 0.01). Key findings reveal that digital logistics, supplier diversification, and AI-enabled marketing practices can increase customer retention by 35% and accelerate business recovery trajectories. Furthermore, his research introduces a robust Post-Pandemic Business Sustainability Framework, offering organizations actionable guidance for strengthening long-term competitiveness through technological innovation, strategic flexibility, and operational excellence.

The award selection process for IRTEC 4.0–2025 was overseen by an internationally recognized Central Organizing Committee, comprising distinguished scholars and institutional leaders. Key members included: Chief Patron: Prof. Dr. Rhituraj Saikia, President, Eudoxia Research University, USA, Patron: Prof. Dr. Caleb Moyo, Vice-Chancellor, Eudoxia Research University, USA, Convener: Prof. Dr. Dimitrios A. Karras, National and Kapodistrian University of Athens (NKUA), Greece. Organizing Secretary: Dr. Rania Lampou, Dean (Academics & Research), ERU, USA, CIO: Flavia Ceccato, Chief Innovation Officer, ERU, USA, Coordinators: Prof. Dr. Rajesh G. Konnur, Pro-VC, ERU, USA; Prof. Dr. Sukhwinder Singh, Registrar, ERU, USA; and the Eudoxia Research Centre, Bangalore, India.

Submissions were evaluated based on originality, professional impact, innovation capacity, sustainability focus, and contribution to global competitiveness. Mr. Haque’s work received unanimous praise for its academic merit, practical relevance, and socio-economic value. His recognition at IRTEC 4.0–2025 not only highlights his personal achievement but also brings honor to Bangladesh on the global stage.

Mr. Rezaul Haque’s dedication to advancing knowledge in resilient supply chain systems and adaptive marketing strategies continues to inspire emerging professionals and researchers worldwide. His work offers valuable pathways for enhancing productivity, efficiency, cost-effectiveness, and organizational resilience ultimately contributing to improved business performance and better livelihoods. The Supply Chain Excellence Award 2025 is a testament to his vision, passion, and outstanding professional contribution to the future of sustainable business management.