TBT DESK: To make ELF Lubricants widely available in the Bangladesh market, TotalEnergies Marketing Asia Pacific and Middle East (TEMAPME) has recently signed a strategic distributor agreement with Asian Petroleum Limited (APL). Through this maiden partnership, Asian Petroleum became TotalEnergies' first authorized distributor of ELF lubricant products in the country.
This milestone partnership highlights the global expertise of TotalEnergies in lubricant technology and its commitment to Bangladesh as an emerging economy. With Asian Petroleum's robust distribution network, TotalEnergies looks forward to creating a synergy that promises to deliver high-quality engine oils and transmission fluids to motoring customers across the country.
To celebrate this collaboration, a launch event was organized in the capital. This celebratory event witnessed the participation of over 300 distinguished customers and partners of TotalEnergies and Asian Petroleum
Originating in France in 1967, ELF is a global leader in lubricant technology and has played a pivotal role in racing history. It has set new standards in motorsports with an impressive track record and several world champion titles in Formula One, Endurance, and Motorcycle championships. ELF's global success is rooted in its commitment to passion, expertise, and premium product offering. Available in over 110 countries, ELF offers specialized lubricants for cars and motorcycles.
"We see great potential in Bangladesh. Our collaboration with Asian Petroleum Limited is a testament to our dedication to expanding our footprint in emerging markets," said Vincent Minard, Vice President of Lubricants, Specialties & B2B, TotalEnergies Marketing Asia Pacific and Middle East.
"We are excited to partner with TotalEnergies to bring ELF, an iconic brand in lubricants with a legendary history, to Bangladesh," said Shajedur Rahman Dewan, CEO of Asian Holdings. "This agreement not only strengthens our product portfolio but also aligns with our commitment to providing high-quality solutions to our customers."
Asian Petroleum Limited is a subsidiary of Asian Holdings.
ELF Lubricants for two-wheelers and four-wheelers are now available nationwide in Bangladesh.