TECNO’s triple win in Digital Marketing Awards 2020
Global mobile brand Tecno has scored 3 bronze awards in Digital marketing Awards (DMA) 2020 initiated by Bangladesh Brand forum. The award-winning projects were under 3 categories’; TECNO Spark 6 Air OVC in Best Content Marketing, Spark 5 Pro in Best Integrated Digital Campaign and Give Me 5 Challenge in Best User Generated Content. This year the fourth Digital Marketing Award honored 78 digital campaigns through a virtual award ceremony on Saturday, December 12, initiated by Bangladesh Brand Forum. The awards were given across 16 categories, in three ranks – Gold, Silver and Bronze. This year, more than 650 nominations were submitted for the award. Five jury panels shortlisted the digital works and the ultimate winners were selected by another six grand jury panels.
The idea and concept behind TECNO’s winning projects were well appreciated. With Spark 5 Pro’s integrated digital campaign we wanted to create a wave among the young, fun loving audience who mostly use their smartphone for the entertainment. To reach the right TG we collaborated with top 5 social media influencers; Sporshia, Tamim, Nadia, Brishty and Dana. We created a very catchy jingle and an OVC highlighting the main features of the smartphone and promoted these through social media channels. The contents were designed vertically to enhance the mobile view and ran on 4 major social media and entertainment platforms; Facebook, Instagram, Tiktok and Likee. We also collaborated with top 5 Tiktok and Likee influencers to promote the #Giveme5Callenge in each platform to encouraging audience to submit their videos dancing on the jingle. Through the challenge we got 83,000 record-breaking submissions and more than 45 Million views. The campaign was carried forward with unconventional unboxings with influencers and as well as striking static contents featuring the famous influencers. Not only these, acknowledging the live show popularity in BD we have launched live show called sparky Friday. With guest starts joining in the show every weekend we were able to get more than 1.3 million engagement and 7000+ shares from the show. The most notable achievement from this live engagement was selling over 100 smartphones during the 4 hourly live sessions and getting over 500+ leads for the latest spark 5. Overall sales boosted up like never before by breaking the previous years sales record and increasing the brand awareness from 40%-60%.
Looking into the lastest trends in social media we were able to identify the content type that performs the best and that is humorous lively content using influencer. So, we crafted a content plan with a face that our youth loves; Singer Pritom Hasan. We created a slice of life centric OVC that highlighting the phone features in the most hilarious and unconventional way. This approach gained lots of traction in social media channels and with impressive view result of 2.3 Million. The content was re communicated through Pritom’s official Facebook page to making his fans know about the latest smartphone Spark 6 Air through this OVC which makes the best use of content marketing.