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৮ই জুলাই, ২০২৫ খ্রিস্টাব্দ
বিকাল ৪:৩৭
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প্রকাশিত : মে ১৮, ২০২৫

Business Beyond Boundaries: A Conversation with Xavier Shantonu Biswas

Real Estate Sales Strategist | Business Development Consultant

With over two decades of experience, Xavier Shantonu Biswas is a versatile force in real estate sales, business development, and strategic consulting. Known for his clarity-driven approach and ability to align vision with execution, he has driven growth initiatives, built high-impact brands, and advised businesses across sectors. Currently steering key development efforts, he continues to shape strategies that deliver both commercial success and lasting value.

Q1: You’ve worked across sectors, but real estate sales seems to be a major strength. What makes it click for you?
Xavier: Real estate is deeply human; I t’s not just about property, it’s about people’s dreams, security, and future. What makes it work for me is the ability to connect with that human side while keeping the numbers sharp. You need empathy, strategy, and follow-through. That balance is what I bring to the table.

Q2: You’ve generated leads and closed deals with some of Bangladesh’s top corporate houses. How do you open those doors?
Xavier: Trust and timing. Most of the big names in business don’t respond to generic offers. I spend time understanding their business models, their pain points, and their long-term vision. When you come with insight, not just intention, they listen.

Q3: Many professionals treat sales as a numbers game. You seem to treat it differently.
Xavier: Absolutely. Numbers matter but people matter more. Sales isn’t just chasing targets; it’s building trust and showing up with solutions. I coach my teams to shift their mindset from “closing a deal” to “opening a relationship.” That changes the game.

Q4: In a crowded market, how do you stand out in business development?
Xavier: I lead with value, not volume. Whether I’m pitching a property, a partnership, or a concept, I always focus on how it solves a problem or creates opportunity. I also believe in storytelling, helping clients visualize the “why” before we even discuss the “what.” That’s where true connection starts.

Q5: What would you say is your signature approach in any business development effort?
Xavier: I create clarity. Whether it’s a sales pitch, a brand story, or a growth plan my job is to remove confusion, align stakeholders, and drive focused action. Simplicity, when done right, is a serious power tool in business.

Q6: What role has consulting played in your career?
Xavier: A big one. As a consultant, I’ve helped companies redefine their go-to-market strategies, reposition their brands, and scale sustainably. I work closely with leadership teams, but I also dive deep into the field reality because strategy has to live beyond the boardroom.

Q7: What are you currently most excited about in your work?
Xavier: I’m working on some strategic real estate development projects of Vivid Consortium that combine design thinking with long-term commercial vision. I’m also mentoring a few startups and consulting in sectors like sustainable housing and lifestyle infrastructure, where real change is possible.

Q8: What advice do you give to rising professionals in business development and sales?
Xavier: Learn to listen. Master follow-up. Be genuinely curious. And don’t get caught up in gimmicks. Build your reputation through consistency and delivery. Clients remember results, not promises.

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