TBT DESK: Sony has strengthened its foothold in Bangladesh with the opening of a new official store in Gulshan, Dhaka, offering customers direct access to its premium range of electronics. The showroom, located on the first floor of Habib Super Market in Gulshan-1, will be operated by Smart Technologies (BD) Limited (Sony-Smart), the brand's official distributor in the country.
The store was inaugurated on Wednesday morning in a ceremony attended by key officials from both Sony and Smart Technologies. The event was led by Moha Mazharul Islam, Chairman of Smart Technologies (BD) Limited, and Ricky Lucas, Head of Sony International (Pvt) Ltd Bangladesh Branch. They were joined by RMDC Sony Manager Vincent Tay, Executive Valerie Jingyuan Wu, Sony-Smart Director Md. Tanvir Hossain, Head of Sales and General Manager Md Sarwar Jahan Chowdhury, Head of Marketing and Deputy General Manager Azad Rahman, and Managing Director of Eco Batteries Limited Md Munir Chowdhury.
To mark the launch, Sony has announced a range of exclusive offers for customers. The first 20 buyers will have the opportunity to purchase high-end Sony televisions at significantly reduced prices, with discounts of nearly 50% on select models. In addition, customers will find attractive deals on Sony-Bravia series Google TVs, as well as products from another Japanese electronics giant, Sharp, including refrigerators, deep freezers, and air conditioners. With Eid-ul-Fitr approaching, Sony-Smart is also offering further discounts and chances to win additional products, including air conditioners, air coolers, and rechargeable fans.
Speaking at the inauguration, Ricky Lucas praised Smart Technologies (BD) Limited for its role in expanding Sony's reach in Bangladesh. He noted that the new store would provide Dhaka's residents with greater access to Sony's latest technology, backed by official warranties and support. Moha Mazharul Islam echoed this sentiment, highlighting Sony-Smart's rapid growth and strong business policies, which ensure genuine products and fair pricing for customers.
Since signing an exclusive distribution agreement with Sony in 2021, Smart Technologies (BD) Limited has established a strong nationwide presence. The company currently operates 28 exclusive showrooms, over 210 partner showrooms, and a network of more than 2,500 IT partners across Bangladesh. Officials from Sony-Smart have indicated that this number is set to grow, with plans to surpass 50 showrooms in the near future.
The new store in Gulshan represents a significant milestone in Sony's expansion strategy, bringing its world-class products closer to Bangladeshi consumers. Customers can visit the showroom for a first-hand experience of Sony's latest offerings and take advantage of the special launch promotions.