It is very rare that someone comes along with just the right amount of personality, the right amount of talent, the charisma, the style, the courage and most importantly the passion to excel at something.
When all these rare qualities come together in any individual, he creates history! For any artist, the connection with his audience is the ultimate aim of his art form. If the success of any artist is measured by his ability to captivate his audience, Atif Aslam stands head and shoulders above everyone else in the industry.
On 12th March, 1983 Atif Aslam was born in Wazirabad, Pakistan. He soon moved back to Lahore (his hometown) and started his education. Throughout his school and college life, Atif was more enthusiastic about cricket than anything else. He aspired to be a cricketer some day and music was probably the last thing on his mind.
In College though, his friends encouraged him to sing. He took part in many singing competitions in college and won them. He was boosted by these competitions and decided to record from his own pocket money. That’s how “Aadat” happened. The song “Aadat” (“Habit” in English) was recorded by Atif as part of a band. However, the band called “Jal” soon went their separate ways even before the release of their first album. The song and the video were surrounded by a lot of controversies. Amongst all the uncertainty, Atif Aslam decided to continue his career as a solo artist. Many believed that a non-existent artist that has one song to his credit would not be able to survive on his own. Atif was determined to prove everyone wrong.
On 17th July, 2004 the first album of Atif Aslam was released. The album was titled “Jalpari”. On the outset, the album stood on the success of “Aadat” but as the weeks progressed; it was made clear to everyone that Atif wasn’t merely a one hit wonder. The album featured various smash hit tracks such as “Bheegi Yaadein”, “Ehsaas”, “Mahi Ve”, “Ankhon Sey” along with the title track “Jalpari”. Atif came up with his own sound. His unique vocal capabilities and powerful renditions elevated him to stardom within weeks. The album had become the youth anthem of Pakistan.
Atif never came from a family of musicians nor was he musically trained, but he used all these factors to his advantage. All he had was raw talent and the passion to be a musician. He was courageous enough to sing in his own style without giving an ear to the distracters. Many believe that his courage and passion that was displayed in the first album became the foundation of his success. As Atif rode on the success of “Jalpari”, he also proved that he was an electrifying performer through his concerts.
People were amazed to experience the kind of voice quality Atif was able to deliver in a live performance. His energy on stage, his charisma, his ability to work the crowd and his vocals made him the most sought after live performer in Pakistan. The artist started performing to sellout crowds on a regular basis. The energy level never reduced but the crowd kept on increasing.
Atif soon realized that it was time to take his music to a global platform. He started his career as a playback singer in Bollywood with the song “Wo Lamhey” for the movie “Zeher”. The song “Wo Lamhey” was a commercial version of the song “Bheegi Yaadein” from Atif’s first album. The movie came out in “2005” and Atif’s voice became an instant hit with the Indian audience. The music listeners of India are exposed to hundreds of voices and thousands of songs each year but among all those voices, Atif Aslam’s voice stood out and made a connection! The remix version of “Wo Lamhey” (also sung by Atif) was even a bigger hit then the original. With just one track, Atif had conquered the highly competitive Indian play back singing empire. The artist soon went to India to perform several times. He was received by screaming fans and admirers that had fallen in love with the voice of a Pakistani boy.
Atif Aslam was the first Pakistani singer to be nominated for the most prestigious Indian “film fare” awards two years in a row.
In December 2006, Atif Aslam decided to release his second album in collaboration with the music company “Tips” in India. The album titled “Doorie” was Atif’s way of experimenting with different musical genres and exploring his musical abilities. It was another courageous attempt because many believed that Atif was restricted to singing “Rock” and “Pop”. The artist took it up as a challenge and produced an album that had many commercial tracks that appealed to the masses along with some rock numbers as well.
Upon the release of Doorie, Atif validated his position as a versatile artist. In just 2 years Atif was given the title of “Voice of the generation”. The second album was a massive success for the artist and it solidified his reputation as a global superstar. By the time 2007 arrived, Atif had become the most popular musical act in South Asia. Atif pursued playback singing and lent his voice to various chart busters.
Atif’s third musical venture was called “Meri Kahani” and was released worldwide on 18th January, 2008. The artist went back to his roots in this album and created tracks similar to his original sound of 2004. At this stage of his career, it was yet another experiment because he presented his own sound to the masses. The album was received very well and Atif was appreciated for introducing his original sound to the legions of fans that knew him mostly for his playback singing.
In the limelight
Due to his ever increasing popularity Atif went on various tours around the globe taking his music to the world. Atif Aslam was the third Pakistan act ever to perform in the prestigious “Royal Albert Hall” in UK. At the time, he was the youngest among all the Pakistani acts that performed before him and also had spent the least amount of time in the industry. To date, Atif Aslm has performed in more than 15 countries across the globe and captivated the heart of millions. For this incredible feat, Atif Aslam became the youngest Pakistani to be bestowed upon with the highest civil honor “Tamgha-e-Imtiaz” (Star of Excellence) from the Government in 2008.
In 2009, Atif Aslam made his presence felt in the show “Coke Studio” produced by Rohail Hyatt. Coke Studio showcases live performances of artists from diverse genres as they come together to present a unique blend of fusion music. Atif Aslam was a big hit with Coke Studio fans as he gave 5 electrifying performances experimenting with different musical avenues. The show was able to attain maximum exposure from national and international viewers due to the presence of the superstar. Source: aadeez.com